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LYTE Technology
Head of Design

At LYTE Technology, I led comprehensive design efforts to elevate the brand’s digital presence. I collaborated with cross-functional teams to create cohesive branding, marketing materials, and social media strategies that boosted engagement and audience growth. In addition to crafting impactful visuals, I managed web design and maintenance, ensuring the site was up-to-date with product photos, pricing, and a seamless user experience. This role honed my ability to blend design, marketing, and technical expertise to drive engagement, conversion, and customer satisfaction.

Having worked in fast-paced startup environments, I know what it takes to create compelling design work that drives results. Whether it’s branding, marketing materials, or web design, I can handle it all. My experience allows me to seamlessly manage projects, collaborate with teams, and deliver high-quality results independently.

At LYTE Technology, I successfully increased social media engagement by over 150% within six months, leveraging strategic content creation and data-driven marketing approaches. I designed and implemented campaigns that grew the company’s Instagram followers by 30% and significantly improved audience interaction rates. Additionally, my UX/UI design contributions streamlined customer touchpoints, enhancing user satisfaction scores by 20%. These metrics underscore my ability to produce measurable results, combining creativity with analytics to drive brand growth and digital success.

Responsibilities

  • Managed and executed social media strategies, leading to significant growth in account followers and engagement.

  • Created visually compelling graphics, posts, and advertisements to enhance LYTE Technology’s digital presence.

  • Collaborated closely with marketing teams to ensure cohesive branding across all social platforms.

  • Designed digital marketing assets, including landing pages, banners, and promotional material.

  • Monitored social media trends and analytics to continuously improve content strategies.

Skills & Software Used

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Figma

  • Social Media Management Tools (Hootsuite, Buffer)

  • WordPress

  • Project Management Tools (Asana, Trello)

Experience Gained

  • Expertise in social media growth and engagement strategies, contributing to brand awareness.

  • Developed the ability to collaborate effectively with marketing and development teams.

  • Gained experience in cross-platform digital marketing design and strategy.

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